THE CARE RATINGS - PRESS KIT
Current version, figures and approved descriptions: https://thecareratings.com/press/

LOGO FILES (PNG, transparent background)
  the-care-ratings-logo.png          Full color. Use on white and light backgrounds. The default.
  the-care-ratings-logo-white.png    White. Use on navy, dark backgrounds and dark areas of photos.
  the-care-ratings-logo-black.png    Black. Use for one-color or grayscale print.
  the-care-ratings-shield.png        Full-color shield. Only where the full logo will not fit
                                     (social avatars, app icons).
  the-care-ratings-shield-white.png  White shield, for square spaces on dark backgrounds.

USING THE LOGO
  Clear space: keep empty space on every side at least as tall as the lowercase "e"
  in the wordmark (about one fifth of the logo's height).
  Minimum size: full logo 150 px wide on screen or 30 mm (1.2 in) in print;
  shield 24 px or 8 mm.
  Do not stretch, rotate, recolor, outline or add effects to the logo. Do not use the
  wordmark without the shield, retype the name in another font, or place the logo on
  busy images or on the sky or teal brand colors.

OUR NAME
  Write "The Care Ratings": three words, capital T, also mid-sentence.
  Write "thecareratings.com" for the website.
  Describe us as "a Care Discovery Platform" or, with room,
  "a Care Discovery and Data Intelligence Platform".
  Please do not abbreviate the name or describe us as a directory or listing site.
  Star ratings shown on our site come from CMS: attribute them to CMS.

BRAND COLORS
  Navy   #0F2D4A  RGB 15 45 74     Primary: text, backgrounds
  Sky    #0EA5E9  RGB 14 165 233   Accent: data, links, highlights
  Teal   #0D9488  RGB 13 148 136   Quality: positive signals
  Mist   #F8FAFC  RGB 248 250 252  Background
  Slate  #64748B  RGB 100 116 139  Secondary text

PERMISSIONS
  These logos may be used in editorial coverage of The Care Ratings.
  For advertising, partnerships or any use that implies endorsement, ask first.

CONTACT
  Press: press@thecareratings.com
  Data requests: data@thecareratings.com
